Our service takes care of the generation, maintenance and processing of millions of unique, random and encrypted codes. Code-packs are assigned to specific products or product-production batch, allowing accurate tracking and reporting on distribution path or counterfeiting.
Code=packs are purchased online and downloaded as a password-protected file. the digital printing provider then uses the codes to add unique QR-Codes to packages – either as add-on labels or directly on the package itself
Purchases are associated with a Product Information URL (Web Address) provided by the customer. BrandGuard provided Widget added to the page then indicates authentication, status, following each scan.
While subscribing to the service, users get access to a web-based analytics panel where scanning activity is presented on relevant maps. Scanning can be filtered by product (in case of multi-product projects), time etc.
I can now access a map of our distribution routes, measure their activity level and identify unintended, possibly contract-breaching ones. When we send to sensitive regions I can spot counterfeiting – in real time.
WIth the connected Quality Tag, our brand is now associated with innovation and trust. The competition is still stuck with limited package-printing while we talk to the customer’s phone – right at the purchase point
We now have an opportunity to present product benefits and seasonal campaigns. Our message goes through while customers hold the product.- right to their mobile phones, the main device we target these days
We now have an easy batch and even sub-batch control of distribution. If we encounter an issue with a specific batch, we can trace its location and recall just the minimum amount needed – not the entire production batch
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