Cosmetics is a constant target for counterfeiting, as customers are led by brand-names and these are easy to fake, unless protected by proper measures
Taking advantage of the fact that consumers are guided by brand names rather than actually testing products, fake cosmetics are a popular target for counterfeiters, especially in the Far-East.
Serialisation not only defeats copying, but also provides an opportunity to deliver valuable information on the product and on the brand, directly to consumers mobile phone
An operation by Trading Standards in the UK has uncovered counterfeit versions of well-known cosmetics brands - including MAC, Benefit and Naked Pallet - in a Nuneaton store.
An operation in the Malaysian capital Kuala Lumpur has resulted in the seizure of around $134,000-worth of counterfeit cosmetic goods.
Police in India have seized machinery, raw materials and fake cosmetics in a raid on a facility, local media reports.