The Global Scope of Counterfeiting – INFOGRAPHIC
Brand manufacturers are eager to protect consumers from counterfeits, meet the latest regulations an...
September 19, 2017
SAMPLE BRANDS
Quality and Authentication Applications
Helping Customers Assess Quality and Source of Cosmetics
Cosmetics is a constant target for counterfeiting, as customers are led by brand-names and these are easy to fake, unless protected by proper measures
Branded Cosmetics massively copied, replaced with a low-quality contents
Taking advantage of the fact that consumers are guided by brand names rather than actually testing products, fake cosmetics are a popular target for counterfeiters, especially in the Far-East.
- Fake cosmetics not only fail to provide the looks - they also cause damage
- Online stores are even more susceptible to fraud, as no human seller can be consulted prior to buying
- Modern anti-aging cosmetics carry higher price, making them even more attractive to copying
Serialisation not only defeats copying, but also provides an opportunity to deliver valuable information on the product and on the brand, directly to consumers mobile phone
Sample Cases
14February2017
Hazardous counterfeit cosmetics seized in UK
An operation by Trading Standards in the UK has uncovered counterfeit versions of well-known cosmetics brands - including MAC, Benefit and Naked Pallet - in a Nuneaton store.
More here
24August2014
Raid disrupts counterfeit cosmetics trade in Malaysia
An operation in the Malaysian capital Kuala Lumpur has resulted in the seizure of around $134,000-worth of counterfeit cosmetic goods.
More here
23July2012
Indian police raid fake cosmetics production plant
Police in India have seized machinery, raw materials and fake cosmetics in a raid on a facility, local media reports.
More here
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